Why Should We Care About Web Accessibility?
There are numerous reasons why we should prioritise web accessibility, including the following:
1. It’s The Ethical Thing To Do
For one, it’s simply the ethical thing to do. Imagine someone who has a disability and requires your product, service, or the information on your website, but can’t access it due to a lack of accessibility features. This would be a frustrating experience, and they would most likely abandon your website altogether.
2. We’re In This Together
Moreover, as we all age, it’s likely that we will experience some form of disability or know someone who does. Whether it’s a need for glasses, hearing loss or developing a medical condition like Parkinson’s that affects coordination and vision, accessibility becomes increasingly important.
Given these potential scenarios, it’s important to consider accessibility to ensure that everyone has equal access to information and services online.
3. One In 6 People Have A Disability
You may be surprised at the number of people who have accessibility requirements.
In Australia, about 3.6 million people have some level of hearing loss.
It is estimated that over 13 million Australians have one or more chronic (long-term) eye conditions, according to self-reported data from the Australian Bureau of Statistics.
An estimated 1.3 billion people experience significant disabilities. This represents 16% of the world’s population or 1 in 6 of us.
4. The Economic Cost
Online retailers and service providers are losing money because visitors with disabilities can’t use their websites.
In 2019, a company called Click-Away pound conducted a survey in the UK, they found that three-quarters of disabled online consumers will click away from websites that they find difficult to use.
The economic impact of this is huge, considering in the same survey they found that these shoppers had a collective purchasing power of £17.1 billion!
Source: Freeney Williams
5. An Accessible Website Can Positively Influence The Perception Of Your Brand
When a person with a disability has a positive experience with a website, they are more likely to sing the praises of t